Innovative website design


Project Information

Categories: Business to Business

Released: 04/11/2014

Established in the UK in 1979 Mitrefinch is a leading developer of employee management and security solutions.  Serving over 2500 clients globally in a wide array of business sectors, they are consistently praised for their world class products and excellent value for money.

They approached The Zen Agency looking a digital partner to assist with the development and design of a new website which would help portray the high standard of excellence of their products and services. 

Through consumer research and initial key stakeholder meetings we were able to establish a number of key focus areas of the Mitrefinch website.

Trust – When dealing with solutions which involve sensitive information such as payroll or security details trust is absolutely pinnacle. The new website had to portray the excellent reputation which Mitrefinch had established.

Experience – Having established a portfolio of clients which would be the envy of many, properly displaying this to prospective clients would be crucial to this project.  

Get information quickly  - As Mitrefinch offer a variety of services it is vital that users were able to access the information that they require in a quick and efficient manner. 


The new website was built on the open source Umbraco CMS. Mitrefinch found the system extremely user friendly and easy to update.  


We understood working in a technical B2B area that communication with clients was very important, as such we decided to integrate a live chat into the website. This allows instant communication between users and Mitrefinch staff helping to add to the overall user experience. 

Savings Calculator

The new website features a savings calculator allowing users to quickly enter their company details and receive figure displaying potential savings for implementing a Mitrefinch time and attendance system.

Mobile Responsive Design

The new website is fully responsive ensuring the users can display the content they desire regardless of device or platform. 


By considering the key goals of the website at the very beginning of the project we were able to design the site in a manner which provides a solution for the users objectives. 

After initial wireframing we went through the process of creative concepts which were integrated with the Mitrefinch branding, this allowed us to refine the design in a collaborative process. 

Google Analytics 

Mitrefinch had specific requirements on tracking certain actions within the website through their analytics, The Zen Agency fully integrated this into the website allowing them to track and analyse their specific data. 


As the structure of the new website was significantly different from the old one it was important that we created and implemented a 301 redirect strategy for Mitrefinch ensuring all pages were redirected to the most appropriate alternative.


Knowing the target audiences we decided to undergo a UX workshop where we mapped out key user journeys for each of the personas.  

Information Architecture

The new site for Mitrefinch is structured in a manner which makes it easy for users to complete their objectives in a quick and simple manner. 



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