Live Language is one of Scotland’s most successful and well respected language schools. They offer a wide range of courses covering languages such as mandarin, Spanish, French and of course English. Live Language appointed The Zen Agency to drive online traffic to the website from a set list of targeted countries including Hungary, Spain and Italy as well as increase the number of people signing up for their English courses.
In addition their Facebook channel had a rather low number of likes in comparison with some of their main competitors in Glasgow and the UK.
At the beginning of the project we undertook a website audit of the Live Language website and identified and fixed a number of problems which may have been affecting their ability to rank successfully within the search engines. This included a number of things including 404 error pages and oversized images.
In order to target Live Language’s desired countries we implemented a PPC campaign which was split into 3 different ad groups with each ad written in the targeted countries native language.
We worked in conjunction with Live Language and conducted keyword research for each of the native languages; this allowed us to make sure we were targeting phrases in the correct manner for each country.
We implemented a Facebook campaign which was targeting specific EU countries set out by Live Language, this campaign was to increase the number of likes on the page.
Working together with Live Language we have achieved some very positive results within a restricted budget. Over the course of the campaign we achieved an average CPC of only £0.12 and a click through rate of 0.93%.
In addition to the PPC campaign the SEO campaign which we implemented has achieved an increase in organic traffic year on year by 20%.
Working within a limited budget we managed to attract on average 1000 likes per week to the Live Language Facebook page. This provided a whole new audience to promote both their content and services to.
Let the numbers do the talking
Increase in organic traffic
Increase in traffic from France
Facebook likes per week
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.