Innovative B2B website development
Categories: Business to Business
Founded in 2000 and located in the capital of Edinburgh, Good Practice has firmly established themselves as one of the UK's leading providers of online learning solutions. They operate on a global basis and have clients located across Europe, America, Australia and Asia.
Good Practice commissioned The Zen Agency to revamp their current online offering which was not accurately reflecting the high quality service which they provide.
A key focus of the project was to enhance the overall user experience of the website
The Zen Agency created a user centred design with a focus on meeting the needs of the targeted audience. The design made it easy for users to fulfil key objectives through strategically placed calls to action. The new visual look and feel for the website is clean, modern and exciting which reflects the innovative brand and work development programmes which Good Practice provides.
To keep consistency across all channels we followed the provided brand guidelines from Good Practice. This maintained a consistency of fonts and colours throughout the website.
We created a responsive design website based on an effective user interface design that worked seamlessly across all tablets, smart phones and mobile devices.
We chose to build the new Good Practice website on the Umbraco CMS. This is an extremely flexible and easy to use open source system.
Good Practice requested a number of key features to be included in the build, all of which come as standard with Zen projects. This included integration with social channels, Google Analytics, ability to post videos and custom built enquiry forms.
The website was fully integrated with SalesForce allowing any information captured on the new site to be pushed directly to the salesforce system.
After extensive user experience research and the wireframing process we were able to create a clear intuitive navigation structure which allowed users to quickly and easily find the information which they were looking for in the minimum number of clicks.
User Experience Design
In order to create the optimum design of the new Good Practice website we undertook a range of A/B testing for a more scientific approach to the design. This is a form of testing two elements against each other and using results to determine which one to pursue.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."