Fife College Case Study
Website Development UX and Design
Fife College is the main college in the Kingdom of Fife, serving more than 20,000 students and delivering over
The team at Fife had tasked the Zen Agency with designing and developing a new website on flexible and easy to manage CMS in order to make their website more accessible and easier to search for prospective students and service users.
The site needed to integrate with systems in-house in order to pull and display courses and training available to
Zen undertook a full user experience (UX) and design phase which incorporated design concepts, wireframes and user journeys, HTML templates and a round of user testing to AA standard which allowed us to test assumptions made with the sitemap or other information architecture.
- A powerful search interface for site search and bespoke course search
- Live Chat (Customer Service)
- Interactive Case Study Wall
- Integration with social channels including Instagram & Facebook
- Ability to offer comprehensive re-marketing choices (for example ‘who selected this course also looked at….’)
- GDPR assentation
Umbraco 7 also allowed editing and publishing, full version control over all content, full control over design and mark-up, ability to schedule content publishing, fully flexible responsive grid editing, workflow and event tracking and also multi-language capabilities.
The new site is also fully responsive so can be accessed major browsers and used on scales to all to a vast majority of devices, whilst utilising the strong security reliability of Umbraco 7.
Fife College are delighted with both the design and functionality of the website to date. Full training has been provided to appropriate staff members and they are more than confident the new CMS will meet all their required needs moving forward and connect them to their prospective new students and other target markets.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.