Edrington Nordic

Edrington Nordic

Project Information

Categories: Food and Drink

Released: 21/03/2018

Link: https://www.edrington.no/

The Zen Agency was delighted to be approached by Edrington for the redevelopment of their Nordic websites consisting of Sweden, Norway, Finland & Denmark. They required a new centralised CMS which would make management easier and give more control to their in-house team in the day to day operation of the websites.

Edrington found their current platform costly to run, maintain and licence.

The Zen Agency provided a solution on the Umbraco platform which gave significantly more flexibility to the Edrington team. The new CMS is extremely user-friendly and intuitive, after a few quick tutorials the in-house team were up and running and performing tasks with ease. 

The Zen Agency continued to work with the numerous teams at Edrington to implement the design across the new platform. A content migration strategy was put in place and executed, which involved Zen populating the new sites with content, this ensured the new site was ready to go live with minimum work required from Edrington.

Due to the strict laws policing the sale of alcohol in some of the Nordic regions, it was imperative that the website integrated with appropriate and licensed platforms. 

The sites were on a single instance of Umbraco which allowed us to make use of user permission functionality, this ensured that users from each country could only see content appropriate to them, streamlining their day to day process. 

A ranking perseveration strategy also took place ensuring URLs and metadata were replicated on the new site to minimise loss of any organic traffic.

The project began with the Swedish website which was launched first and later encompassed the full Nordic offering including Denmark, Finland & Norway.

Edrington now has a system which is cost effective to run, allows easy implementation of content and user control. 

The new sites can be seen at the following URLs





MND Scotland
Wonderful Weddings
Chivas Spirit

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