Edrington Nordic

Edrington Nordic

Project Information

Categories: Food and Drink

Released: 21/03/2018

The Zen Agency was delighted to be approached by Edrington for the redevelopment of their Nordic websites consisting of Sweden, Norway, Finland & Denmark. They required a new centralised CMS which would make management easier and give more control to their in-house team in the day to day operation of the websites.

Edrington found their current platform costly to run, maintain and licence.

Zen provided a solution on the Umbraco platform which gave significantly more flexibility to the Edrington team. The new CMS is extremely user-friendly and intuitive, after a few quick tutorials the in-house team were up and running and performing tasks with ease. 

Edrington was happy with the current design so we simply replicated this on the new platform and a content migration strategy took place which involved Zen populating the new sites with content, this ensured the new site was ready to go live with minimum work required from Edrington.

The sites were on a single instance of Umbraco which allowed us to make use of user permission functionality, this ensured that users from each country only seen content appropriate to them, making their day to day processes easier.

A ranking perseveration strategy also took place ensuring URLs and metadata were replicated on the new site to minimise loss of any rankings or organic traffic.

The project began with the Swedish website which was launched first and later encompassed the full Nordic offering including Denmark, Finland & Norway.

The new sites can be seen at the following URLs

http://www.edrington.se

http://www.edrington.no

http://www.edrington.fi

http://www.edrington.dk


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