Categories: Food and Drink
The Zen Agency was delighted to be approached by Edrington for the redevelopment of their Nordic websites consisting of Sweden, Norway, Finland & Denmark. They required a new
Edrington found their current platform costly to run, maintain and
The Zen Agency provided a solution on the Umbraco platform which gave significantly more flexibility to the Edrington team. The new CMS is extremely user-friendly and intuitive, after a few quick tutorials the in-house team were up and running and performing tasks with ease.
The Zen Agency continued to work with the numerous teams at Edrington to implement the design across the new platform. A content migration strategy was put in place and executed, which involved Zen populating the new sites with content, this ensured the new site was ready to go live with minimum work required from Edrington.
Due to the strict laws policing the sale of alcohol in some of the Nordic regions, it was imperative that the website integrated with appropriate and licensed platforms.
The sites were on a single instance of Umbraco which allowed us to make use of user permission functionality, this ensured that users from each country could only see content appropriate to them, streamlining their day to day process.
A ranking perseveration strategy also took place ensuring URLs and metadata were replicated on the new site to minimise loss of any organic traffic.
The project began with the Swedish website which was launched first and later encompassed the full Nordic offering including Denmark, Finland & Norway.
Edrington now has a system which is cost effective to run, allows easy implementation of content and user control.
The new sites can be seen at the following URLs
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."