A new digital home for an iconic attraction
Categories: Travel and Tourism
Duart Castle situated on the Isle of Mull is the ancestral home to the Clan Maclean and one of Scotland’s leading historical attractions.
Following on from the restoration of the castle in 2014 the Zen Agency was awarded the contract to redevelop the current website of Duart Castle. The website was to be targeted globally to the general public particularly to anyone who had any relationship with the Clan Maclean which has a long rich history with Duart Castle. In addition the new site was to showcase the location highlighting the castle to people like film crews and location specialists. One of the main aims of the project was to provide a shop window for the sale of the Clan Maclean products on a global basis.
The Zen Agency proposed a new website/e-commerce system to be introduced that acts as an information hub conveying relevant and engaging content to users. In addition there would be a built in e-commerce system allowing Duart to market their products on a global scale.
After the initial wireframes were agreed for the structure of the new website we went through an initial design stage where we provided a variety of different concepts to the client. This allowed us to sit down with Duart and discuss elements which they liked and things which they were not keen on, allowing us to refine the design to their exact needs and requirements.
The new site is a visually stunning design which provides a showcase for the stunning setting of Duart Castle.
We implemented a responsive design that is accessible by all devices.
Umbraco was selected as the CMS of choice for the new Duart Castle website. Zen worked closely with the in house team at Duart to ensure the new platform provided met their needs in terms of updating and managing the website.
We integrated the Umbraco CMS in a seamless fashion with Tea Commerce, making it extremely easy for Duart to manage and providing the platform to sell their products on a global basis.
The organisation of the content and navigation structure had to be intuitive and easy to use for visitors, this was achieved through extensive UX testing and clear wireframing which was completed at the very beginning of the project.
Let the numbers do the talking
Increase in traffic
Decrease in bounce rate
Increase in mobile visits
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.