Cutty Sark

Cutty Sark

Project Information

Categories: Food and Drink

Released: 09/07/2018

Edrington makes some of the world’s best-loved Scotch whiskies including the Macallan, The Famous Grouse, Highland Park and Cutty Sark.
The Zen Agency has been working with the Edrington Group for a number of years now and had been asked to develop a new website for the Cutty Sark brand.

After in-depth discussions and a strong proposal document produced by Zen that outlined the project and approach, the Cutty Sark team awarded the Zen Agency with the task of building the new site. 

The new website is built using Umbraco 7  and provides the Cutty Sark Brand Team the ease-of-use in uploading content onto the new website; giving them full ability to implement their content strategy throughout the site. This means the brand team are even able to keep the new site up-to-date with fresh ideas for serves.

The Cutty Sark team required the ability to target different users with different languages across different countries and regions. So The Zen Agency implemented the multi-site functionality across the CMS, allowing the Cutty Sark Brand team to funnel users to appropriate languages in different countries and regions and regional dialects. 

The Cutty Sark team are now able to control content globally, regionally and locally whilst maintaining a modern look and feel that is appreciated by customers, distributors, whisky connoisseurs and media groups.

“The modules you designed for us give Cutty Sark the flexibility to build our own pages, and the power to manage the brand’s website content globally in a manageable and easy to use format for internal stakeholders” - Ross Herdman, Global Brand Manager. 

Cutty Sark

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