Global site in multi lingual, multi regional web platform
Categories: Food and Drink
Edrington makes some of the world’s best-loved Scotch whiskies including the Macallan, The Famous Grouse, Highland Park and Cutty Sark.
The Zen Agency has been working with the Edrington Group for a number of years now and had been asked to develop a new website for the Cutty Sark brand.
After in-depth discussions and a strong proposal document produced by Zen that outlined the project and approach, the Cutty Sark team awarded the Zen Agency with the task of building the new site.
The new website is built using Umbraco 7 and provides the Cutty Sark Brand Team
The Cutty Sark team required the ability to target different users with different languages across different countries and regions. So The Zen Agency implemented the multi-site functionality across the CMS, allowing the Cutty Sark Brand team to funnel users to appropriate languages in different countries and regions and regional dialects.
The Cutty Sark team are now able to control content globally, regionally and locally whilst maintaining a modern look and feel that is appreciated by customers, distributors, whisky connoisseurs and media groups.
“The modules you designed for us give Cutty Sark the flexibility to build our own pages, and the power to manage the brand’s website content globally in a manageable and easy to use format for internal stakeholders” - Ross Herdman, Global Brand Manager.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.