Cutty Sark

Cutty Sark

Project Information

Categories: Food and Drink

Released: 09/07/2018

Edrington makes some of the world’s best-loved Scotch whiskies including the Macallan, The Famous Grouse, highland Park and Cutty Sark.
The Zen Agency have been working with the Edrington Group for a number of years now and had been asked to develop a new website for the Cutty Sark brand.

After in-depth discussions and a strong proposal document produced by Zen that outlined the project and approach, the Cutty Sark team awarded the Zen Agency with the task of building the new site on the latest version of Umbraco. Using Umbraco 7 as a CMS would provide the Cutty Sark Brand Team with ease-of-use in uploading content onto the new website; giving them full ability to implement their content strategy throughout the site. This means the brand team are even able to keep the new site up-to-date with fresh ideas for serves. Further to this, the site is a multi-lingual and multi-regional platform, catering to numerous languages in different countries and regions. 

The Cutty Sark team are now able to control content globally, regionally and locally whilst maintaining a modern look and feel that is appreciated by customers, distributors, whisky connoisseurs and media groups.

“The modules you designed for us give Cutty Sark the flexibility to build our own pages, and the power to manage the brand’s website content globally in a manageable and easy to use format for internal stakeholders” - Ross Herdman, Global Brand Manager. 

Cutty Sark

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