Multi-tiered global website for one of the world's leading drinks brands
Categories: Food and Drink
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wine and spirits. The Zen Agency were recommended to Chivas after working extensively and very successfully within the drinks industry on a number of different projects.
Chivas Brothers approached Zen with a project that involved a number of different communication channels which they required to be amalgamated into one platform entitled Chivas Spirit. Chivas Spirit had to be a magazine editorial which provided filtered access dependent on the user of the site.
It is a multi-tiered system which provides information globally including to staff of Chivas Brothers and Pernod Ricard as well as to members of the general public all with varying levels of access.
Integrated strategy planning
The Zen Agency worked extensively with Chivas Brothers to create a clearly defined strategy for the Chivas Spirit project. This involved looking at every aspect of the current digital footprint and considering how the new platform would provide all required functionality and ultimately meet the business objectives.
The Chivas Spirit website would have a focus on 3 specific user groups all of which would have different access levels these were: Chivas Brothers, Pernod Ricard and External users (general public) User personas were created for each distinct group. This allowed us to map out appropriate journeys for each persona and consider how they would interact with the website.
Mobile Responsive Design
We understood that the new website would be predominantly accessed via tablets, as such we strategically built the website for tablets first however the responsive design ensured it displayed correctly on all devices. The Zen Agency went through a rigorous testing process to ensure the templates responded as they should across all platforms.
The new Chivas Spirit website built to W3C standards ensuring the solution was usable and accessible to as many people as possible.
As there were 3 distinct users groups which were going to be using the Chivas Spirit website, it was important for Chivas Brothers to be able to segment the data when viewing the analytics. As such we implemented advanced segmentation within the analytics which allowed them to filter by the various user groups.
Chivas Spirit is built on the open source Umbraco CMS. It is extremely easy to use and allows their in house team to manage the platform on a day to day basis.
We fully integrated the platform with social feeds for ten different brands as well as both internal intranet, CRM systems and Adpro.
User Experience Design
The new site was designed and developed in a manner which allowed the targeted users to easily and quickly find the information which they required through clear calls to action. The site had a distinct ‘magazine style’ feel to it which helped add to the engagement levels of users.
We created a website structure which allowed users to find the information which they required in the minimum amount of clicks possible. It was structured in manner that allowed it to operate efficiently which in turn added to the overall user experience.
An extensive UAT process was performed to ensure the website performed exactly as expected.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.