An interactive training tool to educate internal staff
Categories: Food and Drink
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wine and spirits.
Chivas required an animated, interactive brand training tool to be used internally when educating staff about their new ‘Chivas Brother Experience’ campaign.
The brief tasked Zen with creating a marketing tool which helped distinguish the brands and their Scottish roots and conveys the exceptional quality of their whiskies.
Our creative team produced detailed animations, fresh design ideas, an innovative navigation structure and also sourced stunning photography of both the brands and Scottish scenery. The new navigation system allows users to dip in and out of areas and preview slides on the presentation to help tailor the user experience.
Used by the Chivas Brothers Brand Ambassadors across the globe, the presentation has been translated into various languages and takes the user through the prestigious heritage of each unique brand, as well as the traditional methods of whisky distillation.
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I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
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"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
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The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
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