A full digital marketing strategy that got tails wagging.
likes on Facebook
Butchers Petcare are one of Europe’s biggest suppliers of pet food with a turnover of over £100m.
Butcher’s approached The Zen Agency with a brief to develop and manage the full digital strategy for their brand. The strategy had to work alongside the ATL campaigns which were currently in development.
The key focus was to drive traffic to the website, increase online engagement and increase brand awareness.
At the beginning of the project we turned out attention to SEO. We ensured the website was fully optimised for search engines and was targeting key phrases which were both relevant and would ultimately drive traffic to the site.
From our competitor analysis it was clear that one area which Butcher’s was way behind their competitors was Social Media. Many of their main competitors had fantastic social followings and had a lot of engagement with users through these channels.
We decided to develop a content plan that would allow us to create engaging and informative content to amplify the brand message that Butcher’s wanted to portray. The content was to be focused around 3 key brand messages which were “Fit for life” “Full of fun” and “Natural Nutrition” and it aimed to provide help and advice that educates pet owners.Following our research and analysis we decided to focus our efforts on the following channels: Twitter, Facebook, Google+ and Youtube. Each social channel was to be branded in accordance with brand guidelines to give a similar look and feel to the website.
The campaign successfully supported the offline and TV campaigns which Butchers were running. We generated on average 1000 likes per week on Facebook. The content which was image driven and fun in nature received regular interaction with users across all social channels, helping to raise brand awareness and amplify the message.
We successfully managed to take company that had never used online marketing or social marketing the forefront inn their industry.
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I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
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"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
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