Revamping the digital footprint for one of Scotland's largest brands
Categories: Food and Drink
Bells are now one of Scotland's largest brands, supplying baked goods to retailers all over the country. They are a family run firm which has been selling quality baked goods for over 80 years.
The firm began trade in 1931 when Donald Bell started a business baking scones in his mother's washhouse. Zen were appointed by Bells Food Group to develop their new website and create a new brand identity. The bakers were looking to create a sense of community online and required a contemporary, fresh and authentic online presence which would bring their current brand presence into 2012.
The site was to feature stunning graphic design, striking photography and have a range of interactive functionality which would engage the user.
We created a fresh new website which conveyed Bells heritage using contemporary design and stunning photography. We used our extensive experience working with traditional food brands and created a site which emits quality and tradition.
We created a stunning website which allows Bells customers to learn about the brand and its history. The site was fully integrated with social media which allowed Bells customers to keep in contact with the baker which forms a sense of community online.
The website ran successfully for a number of years.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
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The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
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