Revamping the digital footprint for one of Scotland's largest brands
Categories: Food and Drink
Bells are now one of Scotland's largest brands, supplying baked goods to retailers all over the country. They are a family run firm which has been selling quality baked goods for over 80 years.
The firm began trade in 1931 when Donald Bell started a business baking scones in his mother's washhouse. Zen were appointed by Bells Food Group to develop their new website and create a new brand identity. The bakers were looking to create a sense of community online and required a contemporary, fresh and authentic online presence which would bring their current brand presence into 2012.
The site was to feature stunning graphic design, striking photography and have a range of interactive functionality which would engage the user.
We created a fresh new website which conveyed Bells heritage using contemporary design and stunning photography. We used our extensive experience working with traditional food brands and created a site which emits quality and tradition.
We created a stunning website which allows Bells customers to learn about the brand and its history. The site was fully integrated with social media which allowed Bells customers to keep in contact with the baker which forms a sense of community online.
The website ran successfully for a number of years.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.