Intuitive responsive web design
More Mobile Visits
Ayrshire College operating since 2013 plays a key role in the community by ensuring that students develop the right skills and positive attitudes essential to succeed in later life.
The Zen Agency were commissioned to produce a website which would act as a one stop, interactive resource for existing students and staff while providing a platform on a simple CMS which would allow them the ability to market out their variety of courses to both school leavers and businesses seeking further education for staff members. The new platform had to be responsive and be fully integrated with a variety of internal and external systems.
We undertook a variety of different research meetings with key stakeholders to gain a greater understanding of how the college operates and gain an insight into what specific things were currently working and not working on their web platform.
In order to coincide with the goal of increasing course enquiries we implemented an intelligent reactive course search. This search worked in a manner where it would utilise previously searched terms from users ensuring the most relevant results were returned in the quickest and most convenient manner for students.
An area which was of particular importance to Ayrshire College was improving student acquisition and increasing course enquiries through the website. As such we designed a visually stunning website on a flexible framework that allowed Ayrshire to showcase key content with no specific technical knowledge.
The website was fully responsive across all platforms and devices.
Operating in the education sector accessibility was of particular importance to Ayrshire College. The site was built to W3C standards to ensure the maximum number of people could access the website with no issues.
The new website was developed on the .NET Umbraco CMS.
One of the main challenges we faced was the integration of the website with capita UNIT-e which allows specific course information to be pulled into the website. As experts in integration our developers will able to provide a stable solution with this integration through the Umbraco CMS. This allows all relevant course information to be pulled into the website and presented to students in a consistent way regardless of the device being used.
Social media plays a key role within Ayrshire College allowing them to quickly and easily talk to Staff, Students and Parents. The new site is fully integrated with their social channels This allows the targeted groups to get the required information without ever leaving the website and makes instant communication easy.
We considered SEO from the very beginning of the project ensuring all key landing pages were available within a minimum number of clicks. In addition we performed keyword research and basis on page SEO for the key course pages to increase the organic traffic which the site received.
Let the numbers do the talking
Increase in mobile visits
Increase in visitors to news section
Users of intuitive course search
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."