A fully managed E-Mail campaign that brought out the big kids in The Zen team
A1 Toys one of Scotland’s leading retailers of action figures, collectables and comics required help with their E-Mail Marketing to support the My Little Pony brand.
Approaching Christmas time they had a number of exclusive release toys which they required to promote and build excitement around.
After attending a My Little Pony convention, A1 toys had a whole host of names and emails which they had captured, The Zen Agency worked with A1 Toys to segment the data into 3 different lists.
Each list was going to offer a My Little Pony discount to the customer, these ranged from 5% to 20%. Using the Magento platform which the A1 Toys website was on, we generated unique discount codes for each person which would be implemented into the stunning template which we designed.
After designing and segmenting the lists, we successfully merged each person to their unique discount code. Unique landing pages were created within the website which would display the My Little Pony collection that the users could use their discount on.
The E-Mail was sent out through the Mailchimp platform and received an open rate of 40% as well as a click through rate of 20% to the A1 Toys landing pages.
Let the numbers do the talking
E-Mail open rate
E-Mail Click through rate
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.