Revamping Halo Trust's online presence with 3 internationally targeted websites.
The Halo Trust is a non-political, non-religious registered British charity and American nonprofit organisation whose purpose is to remove the debris left behind by war, with a focus on landmines and unexploded ordnance (UXO) that might present a danger to civilians.
Founded in 1988, it was the first humanitarian de-mining organisation of its kind. Operating in ten countries, it has nearly 8,000 mine-clearers and has cleared more mines than any other comparable organisation. Its largest operation is in Afghanistan, where it’s an implementing partner of the Mine Action Programme for Afghanistan (MAPA).
The organisation sought new UK and international sites that would allow for the better dissemination of information and enable them to showcase more effectively their photography to a range of nationalities.
We developed a fresh new web presence for HALO that helped maximise their online message as part of a global communication strategy. This included implementing more coherent and intuitive navigation to improve the site’s usability and increase its overall effectiveness. We supplied written content in both British and American English as well as Spanish, while also integrating their extensive photo library with images from Flickr to make the site far more visually compelling.
Research into user flow was the key to bringing this project to life and it guided our development process. As a result, new technologies, online social networking and a more prominent news section designed to improve usability have proven particularly popular for users of the new site.
Our thoughtful use of photography on the site helped bring HALO’s mission to life. The organisation’s efforts in South America, Central Asia, South East Asia, Southern Africa, the Horn of Africa, the Caucasus and the Balkans is now much better illustrated on the site, helping to provide better insight into the extremely valuable work the organisation is doing around the world.
The new HALO site was an instant success, with traffic significantly increasing after its re-design and re-launch.