Have a passion for digital?

We are always on the look out for talented, forward thinking individuals 

Digital Marketing Manager


We are looking for a new digital marketing manager to join our team.

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You must have at least 12 months experience, preferably in an agency environment, in-house experience considered.

RESPONSIBILITIES INCLUDE

  • Day to day management of multiple clients’ accounts
  • Optimise copy and landing pages for search engine marketing
  • Perform ongoing keyword research and optimisation
  • Execute tests, collect data, and identify trends and insights in order to achieve maximum ROI in organic and paid campaigns
  • Strong understanding of SEO, PPC, re-marketing, social media & email marketing
  • Creating SEO & PPC strategies for clients
  • Analysing and utilising data in written reports
  • Creating landing pages using third-party tools such as Instapage and Unbounce
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed websites
  • Keeping up to date in SEO and paid search marketing including latest algorithm changes
  • Ability to understand products and speak confidently to clients and prospects alike
  • Creating content on agency’s social media channels to create ‘buzz’
  • Creating and implementing 301 redirect strategies for new client websites
  • Writing proposals and contributing to pitch the team to win new business

ESSENTIAL SKILLS

  • Demonstrate an in-depth understanding of search engines, search engine optimisation and factors that influence high rankings in Google & Bing
  • Knowledge of the core fundamental principles of SEO and its purpose
  • Up to date knowledge of digital marketing techniques – social, PPC, content marketing
  • Strong writing skills – you will need to write written reports for clients and blog content for Zen
  • Will have a track record of improving the ranking and traffic of websites
  • Knowledge of link building and how to achieve high-quality links for clients
  • Work closely with the development team to meet client goals, e.g. for implementing coding changes such as alt-tags, meta-tags, header tags etc.

DESIRABLE SKILLS

  • Proven ability to think strategically and think outside the box
  • Excellent reporting & KPI skills
  • Google AdWords and Analytics certified
  • Experience of carrying out Keyword Research for SEO & PPC campaigns
  • Knowledge of technical SEO elements and experience of site migrations
  • Knowledge of Google Tag Manager and Google Data Studio
  • Interest in online technology

If interested please contact [email protected] or call on 0141 229 133 

No recruitment agencies, please. 

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We work with some of the world's most innovative brands.

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Ayrshire College
BBC
Chivas Brothers
Duart Castle
Edrington
Gleneagles
Howden
SAMH
Turning Point Scotland
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