• Scottish Advertising Awards

Search Engine Optimisation (SEO)

Improve your rankings with our SEO services

  • Search Engine Optimisation

For many companies, SEO is often an afterthought and viewed as separate from other aspects of a digital strategy, however it should always play a prominent role from the beginning.

That's why, when working on any web design project, we consider Search Engine Marketing (SEM) and integrate SEO with the build to ensure your website is fully-optimised from day one.

When involved in any SEO campaign we will conduct pre and post market research, including competitor and market analysis, followed by keyword research which allows us to determine what search terms your potential customers are using online, and how competitive these terms are. Once we have created a list of targeted keywords for your business, your site will be fully optimised for all search engines including Google, Bing and Yahoo.

 This will include:

  • Objectives & Strategy
  • Technical Site Audits
  • Keyword Research & Analysis
  • On Page & Off Page Optimisation
  • Link Building
  • Local SEO 
  • Monitoring & Reporting

We can also work with you to create content that will be both engaging for users and relevant for search engines, helping you convert your visitors to customers.

An analysis of your website's visibility will then be carried out, allowing us to report back with key findings which will help identify what adjustments need to be made in order for it to be ranked higher in search engines. 

The Zen Agency adheres to all major search engine guidelines and only engages in ethical SEO practice so we will never guarantee you a number one position in the search engine results.

Looking for quick wins using black hat or grey hat techniques may bring you results in the short term, but long term this can be very damaging for your website and ultimately, your brand.