According to a recent industry report it's expected that mobile internet usage will overtake desktop usage as early as 2014, so now more than ever, it’s critical that you consider the options available to make your business website easily accessible to owners of mobile devices.

The rapid growth in the number of smartphone and tablets over the past few years has seen the development of specific techniques and practices in web design to cater for users of these types of devices.

When investing in the development of a new website, responsive design is probably the best overall solution if you want it to look great, regardless of whether it’s being accessed via a desktop or handheld device. 

Using a combination of fluid grids, layouts, flexible images, JavaScript and CSS media queries, responsive design will offer mobile visitors to your site a more satisfying user experience.  

All Zen Agency websites include it as standard, enabing you to provide a consistent representation of your brand online and helping you increase user interaction, engagement and conversions whilst lowering bounce rates and also giving you the ability to capture new customers while they are on the move.

Adopting responsive design can also avoid the need to have bespoke apps created or specific websites developed for individual platforms.