PPC will kick start and compliment a digital marketing campaign, enabling you to attract traffic to your site one click at a time.
PPC is the acronym used for Pay Per Click, a common form of paid digital advertising. These adverts are commonly found on search engines and social media networks.
We have a simple focus for our PPC campaigns which in essence is delivering more conversions for less spend.
Competition is fierce and PPC requires careful planning, thorough research, keyword analysis and an understanding of the Quality Score Algorithm which Google Adwords uses. Above all however, it requires a considerable amount of time from experienced people to execute a strategy correctly and monitor it successfully.
Zen have run paid advertising campaigns for some of the world’s biggest brands and they wouldn't dream of engaging with us if we didn't know how to do it effectively.
Our Paid Search Services
Whether you require an end to end PPC strategy,
PPC Set Up
- Competitor Analysis
- Extensive keyword research
- Creating tightly relevant ad groups
- Geo Targeting
- Creating and
optimisinglanding pages for conversions
- Analytics configuration
Campaign Management Services
- Keyword optimisation
On goingbid management
- A/B testing
- Monthly report and recommendations
Using our depth of experience within a wide range of sectors and a sound understanding of your business, our PPC experts in Glasgow will create you a campaign that delivers results – giving you a reliable source of traffic to build your online profile.
We can provide PPC campaigns on a variety of platforms including:
- Google Adwords
Whilst PPC is particularly good for driving traffic to specific pages on a website, Remarketing is used not to drive traffic, but to increase conversions.
Remarketing is the process of targeting visitors to your website who have not converted. Around 96% of people who visit a website leave without completing the action you require them to take, remarketing provides a second chance with these people.
We can create and implement these campaigns on the Google display network and Facebook and ensure wherever your visitors go your advertisement magically follows.
Our design team would create engaging creative work for the remarketing campaign to entice users to click through and engage with your brand once again.
Google Grants is a scheme from Google which entitles not - for profit organisations to receive $10,000 per month to be spent on Google Adwords.
It doesn't cost a penny and all charities with valid status qualify. There are certain restrictions placed on the account such as limiting the cost per click to $2.00 and only allowing text based creativity.
The Zen Agency have managed Google Grants accounts for some of the UK's biggest charities helping them to
To find out more about Google Grants, please look at our blog post.
Don't fall behind your competitors when it comes to paid search. Get in touch and find out how Zen can increase your exposure and turn potential customers into bona fide clients.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."