• Scottish Advertising Awards

Weir

  • The Brief

    Weir Power & Industrial appointed The Zen Agency to create a new microsite and email campaign to promote Weir's Allen Steam Turbines product brand. Part of a promotional campaign targeting key sectors, the site aimed to convey Weir's global presence, educate potential customers about the industries they operate in and offer the company's views on the industry.

  • The Solution

    • Zen designed and executed an email campaign which enticed recipients to click through to the new website and learn about Allen Steam Turbines and Weir. The site was designed in line with Weir’s three strategic pillars; Innovation, Collaboration and Global Capability. The campaign promoted Weir Power & Industrial’s ethos of wanting to be viewed as their customer's partner, using the proposition; “For today, for tomorrow”.

       

       

  • The Results

    The campaign was a resounding success, helping to raise the awareness of the Weir brand and increase the sales of Allen Steam Turbines.

    The system Zen provided has helped the company enhance their online presence and will allow them to create and track the success of their own email campaigns in future.

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  • The Reaction

    "This is an important activity which will raise Weir's profile within our target customer base in the context of steam turbines. As such Zen's ability to understand our needs and translate this into a well-designed campaign and information site will be key in its success"

    - Andrew Laviers - Weir's Marketing Intelligence and Strategy Coordinator

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