• Scottish Advertising Awards

The Scottish Football Association

  • The Brief

    The SFA wanted to create a social network and resource bank for football coaches, offering a range of tools and information to assist them in planning training sessions and drills, as well as giving them the ability to engage with other coaches and SFA staff, that could be used as a mobile application across all the main operating systems such as iOS, Android, Symbian and Blackberry.

  • The Solution

    • Written in HTML 5 then transformed into a mobile application using the open source framework PhoneGap using standardised web APIs, it combines social network functionality with coaching resources and tools to support thousands of grassroots and professional football coaches, volunteers and club leaders in Scotland, giving them access to a huge library of SFA-endorsed football drills and sessions.

      Premium subscribers are able to create, save and share coaching drills and sessions plans, using a bespoke ‘chalkboard’ application, while all members can build their own profile which will act as coaching CV and engage in discussions with other coaches in general forums, those at their own level of qualification in locked-down forums and also guest coaches in Q&A sessions.

      Users can also create friend networks, send direct messages and rate and leave comments on others’ sessions, while SFA coaches and staff will be available online to help forge stronger lines of communication with the Scottish coaching community. 

  • The Results

    When launched ‘Coachworld’ will support the SFA’s corporate objective of creating a ‘coaching community’ within Scotland and act as a vital educational and communications resource

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