• Scottish Advertising Awards

ScotMid

  • The Brief

    Scotmid’s site lacking interactivity and was failing to engage their customers. Their new site was to act as a portal built to inform Scotmid’s customers of the latest company news and detail the extensive work the organisation does throughout Scotland.

    We were tasked with creating corporate and retail sites as well as a number of microsites, all to be managed via one content management system.

     

  • The Solution

    • Zen launched an Umbraco-based corporate and retail portal for Scotmid, creating five sites which are all managed via the same CMS. The site is easy to update and offers a number of interactive functions including a Google Maps app, videos embedded from YouTube and a timeline detailing the company’s history. An extranet has also been created which gives Scotmid members with shares in the business access to secure information. 

      We helped Scotmid establish a social media strategy through the creation of a social media app which allows feeds from social networks to be embedded into the site. RSS feeds and buttons offering links to Scotmid’s Facebook, Twitter and Youtube accounts were also embedded to encourage the company’s following and allow information to be pushed out to these channels.

  • The Results

    The new sites are performing well with Zen reporting regular, monthly analytics to Scotmid. Since their launch, the company's social media following has increased dramatically with more users visiting the site via social networking sites and news feeds, everyday.

     

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  • The Reaction

    "We are delighted with the new site which very much reflects our philosophy of being at the heart of Scottish communities. Zen is also working with us in establishing a corporate social media strategy. "

    - Malcolm Brown, Membership & Community Manager

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