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The Brief
Denholm's current site had become outdated and the global brand was looking for a fresh new online presence. From their online strategy Denholm wanted to maximise their impact online by using the latest CMS and online media. The group required:
• A future proof CMS
• Consistency across the 25 diverse brands' sites
• Multilingual sites
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The Solution
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Future proofing – We created the sites using Umbraco which allowed the sites to be updated via plugins as they became available. Consistency – Our designers got their heads together to create a corporate identity which could be applied to all brands while maintaining a consistent brand image across all sites. Multilingual – The Umbraco CMS is built with languages in mind and allows multilingual, easy customisable sites to be managed via one CMS allowing Denholm to communicate to their customers, wherever they may be.
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The Results
JJ Denholm now has 26 websites which are managed via one updateable CMS. The group has a prominent online brand presence which conveys the various services that the many Denholm brands provide.
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