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The Brief
Bells are now one of Scotland's largest brands, supplying baked goods to retailers all over the country. They are a family run firm which has been selling quality baked goods for over 80 years. The firm began trade in 1931 when Donald Bell started a business baking scones in his mother's washhouse. Zen were appointed by Bells Food Group to develop their new website and create a new brand identity. The bakers were looking to create a sense of community online and required a contemporary, fresh and authentic online presence which brings their current brand presence into 2012. The site will feature stunning graphic design, striking photography and have a range of interactive functionality which will engage with the user.
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The Solution
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We created a fresh new website which conveyed Bells heritage using contemporary design and stunning photography. We used our extensive experience working with traditional food brands and created a site which emits quality and tradition.
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The Results
We created a stunning website which allows Bells customers to learn about the brand and its history. The site is fully integrated with social media which allows Bells customers to keep in contact with the baker which forms a sense of community online.
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The Reaction
"It was somewhat of a culture shock, starting work on our new website. We were not au fait with the terminology and methods of website building, but the guys at Zen were very patient with us and explained everything. They led us through the process and helped us decide what best suited our business, both in terms of design and functionality. We found them always obliging and ready to respond to any requirements or questions. They are highly skilled and experienced and we found that reassuring. Other companies we spoke to were not so down to earth or friendly. The result is a website we are proud of and will grow with our business. "
Davina Green - Sales and Marketing Manager Bells Food Group
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