Zen create new Mackies Crisps website

The Zen Agency has just launched the new Mackie’s Crisps website as part of Mackie’s of Scotland’s launch into the premium crisp market with Mackie’s PotatoCrisps.

Mackie’s Crisps, born out of the collaboration of two traditional Scottish companies; luxury ice cream makers Mackie’s of Scotland and Perthshire based growers Taypack, were launched at The Royal Highland Show and will consist of three core flavours, Sea Salt, Mature Cheddar and Onion and Sea Salt and Vinegar as well as three limited edition flavours, Flamegrilled Aberdeen Angus, Tomato and Herbs and Haggis and Cracked Black Pepper.

The Zen Agency created the concept for the new Mackie’s Potato Crisps website and designed it in line with branding created by Denvir.

The new website features user generated suggestions of how, where and with what to enjoy each of the Mackie’s Crisps flavours and is full of tasty recipe and accompaniment suggestions as well as  event recommendations on where to bring Mackie’s to this summer.

The website concept is about making associations with other traditional Scottish quality food products and events based on consumer suggestion and a focus on the Mackie’s Crisps philosophy or ‘The Mackie’s Way’ of carefully selected natural ingredients.

'At The Zen Agency we are delighted to be working with the Mackie’s of Scotland team on this exciting product launch after winning the website project after a three-way pitch. The website concept using almost entirely user-generated content and our experience in the food industry won us the contract.'

View the newly launched Mackie’s Crisps website at www.mackiescrisps.co.uk

 As part of the commission, we have also been tasked with the re-design and development of the Mackie’s of Scotland website at www.mackies.co.uk which will be launched later in the year.