Dobbies appoints Zen for online communications

Leading garden and homes retailer, Dobbies Garden Centres Plc, has appointed The Zen Agency as its online consultancy.

We are delighted at having been recruited on an initial 12 month contract with Dobbies. We’ve been briefed to create a more compelling and interactive experience for Dobbies online visitors through the creation of engaging, educational and inspirational copy.

The new web copy writing project will cover topical and relevant themes such as birdcare and wildlife, garden care and growing, garden entertaining, eco living and the environment and will include a mixture of top tips, useful resources, recipes and Q&A.

Joel Rendle, Head of Ecommerce at Dobbies, said: “In the current climate it’s more important than ever to reach out to customers and help improve their buying journey online. We’re pleased to be working with The Zen Agency to create a more informative and practical shopping experience at Dobbies.com.”

Our partnership with Dobbies will also see us working on their online PR.