Dobbies Garden Centres

Blog writing and Search Engine Marketing

Zen create engaging and interactive online experience for Dobbies through web and blog copywriting.

Dobbies required an online strategy for web copywriting and SEO to create optimised web copy for their website, with particular focus on blog writing and ways of engaging web visitors.

The aim was to help improve the online customer journey, build authority and maximise the user experience. The content was to be optimised for the search engines and provide interesting and educational content for visitors.

The Zen Agency met with Dobbies on a consultative basis to put together an online communications strategy and ideas of how to push their online presence and we continue to work with the Dobbies ecommerce and marketing teams on their online communications.

The new blog which we regularly update with articles covering topics from gardening tips and BBQ recipes to The Christmas tree history, was a part of this strategy.

By investing in this area, Dobbies will keep their visitors engaged and involved, knowing that each time they visit the site there will be new content and useful resources such as recipes and Q&A. Investing in quality and optimised website content is an essential part of overall SEO and user engagement and we continue to work with Dobbies on this on a monthly basis.

Visit the Dobbies Garden Centres website