Scottish Salmon Producers' Organisation hire Zen for new portal site

SSPO wanted to improve their online communications and modernise their website as a core communications platform and central voice for the Scottish salmon farm industry.

SSPO is the trade organisation for the Scottish salmon farm industry and represents 95% of Scottish salmon production in its membership.

They have hired us to redesign and develop their main website and create a new platform to communicate effectively with its members, stakeholders, the media and consumers.

We won the new web project after a three-way-pitch and are delighted to be working with SSPO to provide them with a new bespoke communications platform.

The aim is to become the information and knowledge portal for the industry with a content management system (CMS) which will allow for future growth and addition of new sub sites and sections in the future.

The CMS will have a new communications function meaning immediate commentry on news items, industry news and statistics can be posted to the site.

The website will be developed as a bespoke application providing SSPO with a special reporting tool to provide its web users with an easy way of disseminating salmon farming statistics by region.

The new website, due to launch early next year will also have a web 2.0 media centre with Youtube and Flickr feeds as well as RSS and a members area meaning greater syndication of web content, encouraging more visits.