De Vere
Email campaign for prestigious De Vere group
De Vere hotels required an email campaign to target their database for a seasonal campaign. The email was to be consistent with existing branding and to provide measurable results and click through reports.
Working in conjunction with an Edinburgh design agency, The Zen Agency produced a number of email marketing campaigns supporting De Vere Hotels. All the campaigns had tracking code attached to them allowing us to generate reports for the client on the success of each campaign.
The email software we provided allowed De Vere to measure the success of the email campaign and record usage and page impressions.