BTO

Overhaul of online marketing strategy and print design.

Glasgow and Edinburgh based solicitors BTO (Brechin Tindal Oats). We were commissioned to develop the existing BTO brand, design and build the new website and intranet and design all print material.

The brief had a number of aspects which involved design and technical expertise which we were able to offer.

We implemented each part of the project step by step. The brand was redeveloped initially and the website project followed. This was a large website and we were able to bring together a number of features/tools online such as seminar registration, publication subscriptions, newsletters, Content Management System and RSS feeds.

All the print work such as newsletters and brochures were designed alongside the design of the website to maintain a parallel both off and online. The branding was optimised and the intranet system was then implemented shortly after the website went live.

The fully content- managed website we developed allowed BTO marketing staff to track online subscriptions and capture usage figures. The website has an intuitive, easy to use navigation which caters for a lot of information. From a  design aspect a consistency was brought to all on and offline marketing resources and we helped streamline internal functions by building an intranet system in the same style as the website. We look forward to working with BTO in the future on ongoing marketing and optimisation of the website.

Visit the BTO website