Wonderful Weddings

Developed with a focus on navigation, content and responsiveness across all devices

icon

Stunning

imagery and design

Project Information

Categories: Travel and Tourism

Released: 07/09/2016

Link: http://www.wonderfulweddingvenues.co.uk/

Wonderful Weddings operates as an aggregator for the Redefine BDL group of hotels. The old website which they were running was not performing as anticipated and suffered from a high bounce rate, low traffic volume and a minimum session length which highlighted engagement issues.

The Zen Agency was chosen to revamp the current digital home of Wonderful Weddings with the main objective of creating a more engaging real life experience for users. The website had to provide a digital home where users could easily browse and find information on BDL wedding venues. 

At Zen we had a vision of providing a one stop shop for finding and booking your dream wedding venue. Through extensive market research Wonderful Weddings had identified that brides to be often found finding a venue stressful and so simplicity was always at the forefront of our mind. We felt the current website’s lack of engagement came from the poor design and frustrating user journeys. We rebuilt the website with a focus on navigation, customer focused content and responsiveness across all devices.

Choosing a wedding venue is a very visual process and so the use of stunning imagery was integral throughout the site.

We created a venue finder which allowed users to filter venues by location and their specific needs ie wedding venue, reception venue or accommodation. The results would then be displayed within an interactive Google map which could then be clicked on to display further information and link to a further detail page. This provided a more seamless browsing experience for users and encouraged them to actively explore a wide variety of venues. 

Wonderful Weddings now has a home which it deserves, it’s a great looking, informative website which is more befitting of the brand. Users are invited to engage with the website at numerous points in their journey with the location finder acting as a ‘stress free’ tool to aid users in finding their perfect venue.

Wonderful Weddings loved the result and we look forward to our ongoing partnership as we continue to support them in the day to day running of the platform. 

The new website can be viewed here:  www.wonderfulweddingvenues.co.uk

Wonderful Weddings

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