An integrated E-Mail marketing campaign combining creativity and strategy
Categories: Industry and Logistics
Weir Power & Industrial appointed The Zen Agency to create a new microsite and email campaign to promote Weir's Allen Steam Turbines product brand. Part of a promotional campaign targeting key sectors, the site aimed to convey Weir's global presence, educate potential customers about the industries they operate in and offer the company's views on the industry.
Zen designed and executed an email campaign which enticed recipients to click through to the new website and learn about Allen Steam Turbines and Weir. The site was designed in line with Weir’s three strategic pillars; Innovation, Collaboration and Global Capability. The campaign promoted Weir Power & Industrial’s ethos of wanting to be viewed as their customer's partner, using the proposition; “For today, for tomorrow”.
The campaign was a resounding success, helping to raise the awareness of the Weir brand and increase the sales of Allen Steam Turbines.
The system Zen provided helped the company enhance their online presence and allowed them to create and track the success of their own email campaigns in future.
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Some kind words from our clients
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
"The Zen Agency created exciting Intranet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
"We are delighted with the new site which very much reflects our philosophy of being at the heart of Scottish communities. Zen is also working with us in establishing a corporate social media strategy."
"Zen have offered McNairs a fantastic service and support throughout the creation of our site"