Integrated E-Mail marketing campaign
Categories: Industry and Logistics
Weir Power & Industrial appointed The Zen Agency to create a new microsite and email campaign to promote Weir's Allen Steam Turbines product brand. Part of a promotional campaign targeting key sectors, the site aimed to convey Weir's global presence, educate potential customers about the industries they operate in and offer the company's views on the industry.
Zen designed and executed an email campaign which enticed recipients to click through to the new website and learn about Allen Steam Turbines and Weir. The site was designed in line with Weir’s three strategic pillars; Innovation, Collaboration and Global Capability. The campaign promoted Weir Power & Industrial’s ethos of wanting to be viewed as their customer's partner, using the proposition; “For today, for tomorrow”.
The campaign was a resounding success, helping to raise the awareness of the Weir brand and increase the sales of Allen Steam Turbines.
The system Zen provided helped the company enhance their online presence and allowed them to create and track the success of their own email campaigns in future.
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Some kind words from our clients
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
"The Zen Agency created exciting Intranet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
"The Zen Agency have developed the most impressive marketing website this company has ever had. Flexible and patient, they are great partners in developing or upgrading a site to the most modern standard"
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.