Integrated online marketing strategy for global B2B supplier.
Categories: Business to Business
Established over 60 years ago Terex Trucks has grown to become a worldwide
Their products are used on a global basis and thrive in the world’s toughest conditions from the intense heat of the desert to the bitter cold of the arctic.
Terex trucks approached Zen with two specific marketing requirements – drive leads for a limited time lease offer which was running in North America and increase the overall organic traffic to the Terex Trucks website.
We conducted a full site audit to assess the current health and situation of the Terex Trucks website. We identified a number of key areas which were affecting its ability to rank including lack of keyword targeting, basic on-page SEO errors and insufficient content.
After the audit we set out an action plan to improve upon these areas of concern.
This also involved a slight restructuring of the website as this was also hindering performance.
A full keyword analysis was conducted to identify high value keywords which would be used to drive conversions. An optimal campaign structure was created within AdWords which created tight knit ad groups with relevant advert copy.
We then worked in conjunction with Terex to create a landing page within the restrictions of their current platform.
We continue to work closely with Terex Trucks in both SEO and PPC and have already seen some excellent results at this early stage in the project.
- 68% increase in organic traffic year on year
- 16% increase in organic traffic month on month
- 100% increase in PPC conversions
- 65% reduction in website crawl errors
Continual testing has allowed us to build and improve upon the PPC and SEO campaigns which
Let the numbers do the talking
Increase in organic traffic year on year
Increase in PPC conversions
Reduction in website crawl errors
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I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
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