A new digital home for one of Scotland's biggest retailers.
The Scotmid site was lacking interactivity and was failing to engage their customers. They approached The Zen Agency with a brief to create a new site that was to act as a portal built to inform Scotmids customers of the latest company news and detail the extensive work the organisation does throughout Scotland.
We were tasked with creating corporate and retail sites as well as a number of microsites, all to be managed via one content management system.
Zen launched an Umbraco-based corporate and retail portal for Scotmid, creating five sites which are all managed via the same CMS. The site was easy to update and offered a number of interactive functions including a Google Maps app, videos embedded from YouTube and a timeline detailing the company’s history. An extranet was also created which gave Scotmid members with shares in the business access to secure information.
The new website performed well with Zen reporting regular, monthly analytics to Scotmid. After the launch, the company's social media following dramatically increased with more users visiting the site via social networking sites and news feeds on a daily basis.
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Some kind words from our clients
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
"The Zen Agency have developed the most impressive marketing website this company has ever had. Flexible and patient, they are great partners in developing or upgrading a site to the most modern standard"
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.