5% PPC click through rate
PPC click through rate
Categories: Business to Business
Established over 150 years ago Howden has grown to become a worldwide organisation in designing, engineering and supplying air and gas handling equipment.
Having recently expanded their business by acquiring the world famous Roots Blowers they required a strategy to increase the recognition of the blowers with the Howden Brand.
The Zen Agency decided to implement a PPC strategy in order to increase the awareness of the product which was being offered by Howden.
We started by conducting extensive keyword research using industry leading tools and techniques. We complied a master list of proposed keywords which we then worked collaboratively with the client to trim down.
This left us with a list of targeted keywords which were relevant to the roots blowers. From there our marketing team created a full PPC account with segmented ad groups and match types.
We created ad copy relevant to each specific ad group and landing page to ensure our quality score remained high and CPC remained low.
The fully integrated strategy was a success and allowed Howden to grow beyond their initial targets.
The targeted traffic acquired from the paid PPC campaign led to a significant increase in the enquiries received from the Howden website.
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Average pages per session from PPC
Click through rate
Average ad position
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."