Chivas Brothers

An interactive training tool to educate internal staff

Chivas Brothers

Project Information

Categories: Food and Drink

Released: 03/09/2010

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wine and spirits.

Chivas required an animated, interactive brand training tool to be used internally when educating staff about their new ‘Chivas Brother Experience’ campaign.

The brief tasked Zen with creating a marketing tool which helped distinguish the brands and their Scottish roots and conveys the exceptional quality of their whiskies.

Our creative team produced detailed animations, fresh design ideas, an innovative navigation structure and also sourced stunning photography of both the brands and Scottish scenery. The new navigation system allows users to dip in and out of areas and preview slides on the presentation to help tailor the user experience.

Used by the Chivas Brothers Brand Ambassadors across the globe, the presentation has been translated into various languages and takes the user through the prestigious heritage of each unique brand, as well as the traditional methods of whisky distillation.

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