Capturing invaluable data for Auchentoshan through an exciting QR code campaign.
Categories: Food and Drink
Auchentoshan wanted to provide whisky drinkers with an added incentive to visit the Auchentoshan website and at the same time increase their database of customers. The whisky producer tasked Zen with developing an engaging medium that would push new and existing customers to their site and allow for the online capture of their contact information.
Zen created a QR code campaign that targeted customers by providing them with a card which featured a QR code which they received on the purchased of a dram or bottle of Auchentoshan from a super market.
The campaign was a resounding success, the desirable prize fitting for Auchentoshan’s target market, those who enjoy the quality and in particular, quality whisky.
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Some kind words from our clients
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
"The Zen Agency created exciting Intranet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
"We are delighted with the new site which very much reflects our philosophy of being at the heart of Scottish communities. Zen is also working with us in establishing a corporate social media strategy."
"Zen have offered McNairs a fantastic service and support throughout the creation of our site"