Capturing invaluable data for Auchentoshan through an exciting QR code campaign.
Categories: Food and Drink
Auchentoshan wanted to provide whisky drinkers with an added incentive to visit the Auchentoshan website and at the same time increase their database of customers. The whisky producer tasked Zen with developing an engaging medium that would push new and existing customers to their site and allow for the online capture of their contact information.
Zen created a QR code campaign that targeted customers by providing them with a card which featured a QR code which they received on the purchased of a dram or bottle of Auchentoshan from a super market.
The campaign was a resounding success, the desirable prize fitting for Auchentoshan’s target market, those who enjoy the quality and in particular, quality whisky.
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Some kind words from our clients
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
"The Zen Agency have developed the most impressive marketing website this company has ever had. Flexible and patient, they are great partners in developing or upgrading a site to the most modern standard"
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.